CV

HÉCTOR ARMANDO CÓRDOVA SÁNCHEZ
Laguna de Términos 230, Miguel Hidalgo, CDMX, 11320 México
+52 55 2771 6122 | merca_hec@hotmail.com | LinkedIn: ecommercecx

GROWTH STRATEGY & ACCOUNT MANAGEMENT DIRECTOR
Dynamic executive with 17+ years of international experience leading business scalability, digital product innovation, and client-focused account management. Proven success in executing growth strategies grounded in data, marketing automation, agile methodologies, and cross-functional team leadership. Adept at aligning product development with operational excellence, driving customer satisfaction, and expanding brand performance across international markets.

PROFESSIONAL EXPERIENCE

(Proyecto Personal ) PPOL Research Investigación sobre Growth Led | May 2025

Account Director CXM LATAM Corebiz | Oct 2021 – Nov 2024
- Designed and executed scalable growth strategies across LATAM, increasing customer acquisition by 20% for clients such as Walmart CAM, Whirlpool CAM, HEB, and Motorola LATAM.
- Managed the full product lifecycle and product roadmap prioritization, reducing time-to-market by 25% and improving adoption by 12%.
- Developed CRO and Growth (Goals, Relevance, Optimization, Workflows, Tracking & Habits) strategies and implemented data-driven A/B testing, improving conversion by 10%.
- Led regional remote teams (AR, BR, CL, CH, HN, GT and MX), increasing user engagement by 15% and promoting a culture of innovation.
- Designed and led the strategic monetization framework (Retail Media) for Walmart CAM’s 15 transactional websites, leveraging the Criteo AdServer platform. This initiative became a strategic benchmark for scalable innovation adopted by the company’s key commercial partners.

Country Manager Mexico OJO 7 LLC – Finance Performance Marketing | Feb 2019 – Nov 2020
- Scaled local operations and boosted revenue by 35% while improving scalability by 30%.
- Hired and led cross-functional teams to drive customer acquisition and retention through personalized strategies.
 - Designed sales models supported by predictive segmentation and business intelligence dashboards.

Sr. Manager New Business & Online Ticketmaster México | Feb 2017 – Apr 2018
- Managed CRM, content, social media, and digital acquisition efforts, increasing customer engagement by 20%.
- Developed measurement and tracking strategies, improving ROI by 25%.
- Reinforced partner relationships and streamlined digital communication with a CX-first approach.


E-commerce Operation Manager LATAM Office Depot México, Central America & Colombia | Sep 2014 – Dec 2016
- Led regional e-commerce operations across seven portals, increasing sales by 30% and traffic by 25%.
- Deployed omnichannel and UX strategies, boosting customer satisfaction by 15% and conversion rates by 30%.
- Enhanced logistics coordination and fulfillment processes, reducing delivery friction points.


Marketing Manager ID Media | Aug 2008 – Jun 2014

- Led strategic marketing consulting and value proposition design for various business lines.

- Executed inbound marketing, SEO/SEM, and corporate communications initiatives.

- Designed UI/UX experiences aligned with customer behavior and brand strategy.

- Implemented CMS platforms (Joomla, Drupal, WordPress) and e-commerce systems (Magento, OpenCart, PrestaShop

 

CORE COMPETENCIES

- Strategic Leadership & Execution

- Growth planning, CRO, and funnel optimization

- Campaign development and brand messaging alignment
- Account Management & Customer Experience 

- Client communication strategies and post-purchase engagement

- Personalized user journeys, checkout flows, loyalty initiatives
- Digital Product & Operational Excellence

- Full lifecycle product management and agile execution

- CMS, API integrations, and data-driven performance tracking
- Global Trends, Budgeting & Innovation

- Budget oversight, international expansion strategy

- AI/ML-based segmentation, predictive analysis, trend monitoring

EDUCATION
Bachelor’s Degree in Visual Communication Design / Web Multimedia Universidad Nacional Autónoma de México (UNAM)

CERTIFICATIONS
- Marketing Analytics – UC Berkeley (edX)
- Big Data in Business – Hong Kong Polytechnic (edX)
-  Facebook Ads – Galileo University (edX)
-  Programmatic Advertising – MediaMath
-  Campaign Optimization T1 – MediaMath
-  SAP Hybris B2C – Final User
-  People Analytics & Design-Led Strategy – SAP Open

LANGUAGES
- English: Advanced
-  Portuguese: Basic

 

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